Intent-Based Marketing
Timing is everything, especially in B2B marketing.
Our Intent-Based Marketing packages target prospects actively researching online for products and services.
Stop Marketing to Everyone
Start Selling to the In-Market
Dramatically elevate your marketing efforts by utilizing strong online behavior signals from Intent Data and focus on in-market or strong Intent Qualified Leads.
Accelerated Sales Cycles
Jump in at the research phase.
Lower Cost Per Acquisition
100% of spend is on "In-Market."
Win More Deals
Target Intent Qualified Leads.
It's time to go "Proactive" with Intent Qualified Leads.
THE "REACTIVE" WAY
Firmographic Guesswork
Targeting based on company, location, & job titles and not active buying singles.
The "Cold Call" Grind
Your teams can waste many hours a week on leads that are not ready to buy or are uninterested.
Waiting for the Call or Form
By the time they raise their hand, their mind is 90% made up and they are usually price shopping.
THE INTENT-BASED WAY
Target Intent Qualified Leads
Utilizing active signals from Intent Data - build a targeted list of Intent Qualified Leads.
Implement a Signal-to-Sale Methodology
Load strong Intent Qualified Leads into value based conversational campaigns, and score signal activities.
Call IQL Leads Based on Lead Scoring
Move scored IQL Leads into automated Sales Development Pipelines based on agreed signal scoring levels and capacity.
INTENT-BASED MARKETING
Transform your marketing approach today!
Learn how to engage customers at the right moment using real-time intent signals.
Frequently Asked Questions
Intent data reveals which accounts are actively researching for products and services your business provides, allowing you to focus efforts on leads with higher buying potential. This increases conversion rates and reduces wasted spend on unqualified prospects.
Intent insights can trigger email campaigns, prioritize sales outreach, personalize messaging, or update lead scores. When synced with your marketing or CRM platform, intent data becomes a central part of your engagement strategy.
Intent data is a highly valuable but imperfect, non-infallible tool for predicting purchase behavior, generally improving conversion rates by 25-35% and shortening sales cycles when used properly.
Implementing intent monitoring offers significant advantages for B2B marketing and sales, but it is frequently hindered by pitfalls related to data quality, interpretation, and failing to align sales and marketing teams on how to act on the signals